What is Digital Marketing? (And Why Do You Need it?)

Digital Marketing refers to all marketing that occurs on the internet. Usually this takes the form of display ads, videos, SEO marketing, social media posts, emails, and paid social media advertisements. Brands and companies will use these mediums to connect and communicate with potential customers online. If your marketing campaign includes any kind of digital use or communication, then it’s digital marketing.

Okay- we’ve established what digital marketing is. But why is it important, and why should you, as a small business owner, be utilizing it as part of your marketing efforts?

You Can Access a Large Pool of Potential Customers

Almost 90% of Americans go online at least daily. And a large percentage of those people specifically access the internet through mobile devices.

If you are only participating in traditional marketing, then that’s a large volume of potential customers you could be missing out on!

It’s especially important to be targeting those with smartphones. Most people always have their phones on them, and many of those people are constantly scrolling through social media for news, information, networking, and more. Being on those platforms is a great way to get your business in front of a large volume of people.

It Can Be More Affordable than Traditional Marketing

It’s no secret in the marketing world that digital marketing usually has a greater ROI (return on investment) than traditional marketing. Digital marketing is also just a low-cost way to reach your target audiences. Running a paid social media campaign costs significantly less and is highly customizable. In fact, there are plenty of free ways to advertise your business online. Writing blogs or just simply making frequent posts on Facebook and Instagram is a form of marketing and gaining customers.

It's the Easiest Way to Interact with Customers

Having an online social media presence is a great way to communicate with both potential and existing customers. Comments and messages make it easy to keep up and build a simple, but long-standing rapport with your followers. This can help small businesses get to know their customers and in turn learn what they want and or looking for.

Digital marketing is even better for businesses not restricted to a certain geographical area- allowing them to easily talk to customers from all over the world.

Want to learn more about Digital Marketing, and how it could be beneficial for your business?

Contact jillk@marketingms.net to learn more and have a personalized discussion on your marketing and business needs.