Case Study: Professional Services Provider with Long Selling Cycle

Challenge

Professional Services Provider experienced reduced effectiveness of existing marketing/prospecting efforts (business growth stagnant) and had less time to manage marketing.

Solution

•    Analyzed marketing performance of existing strategies
•    Developed marketing calendar including tweaks to existing marketing efforts and new marketing methods within budget constraints
•    Implemented marketing activities, including updates and maintenance
•    Report on results monthly, adjust marketing activities as needed

Results

Continued growth of business year on year over past five years.  Grew event attendance by 300%.