Case Study: International Manufacturer

Challenge

• Experiencing fewer leads in highest sales volume region (U.S.)
• Number of Monthly Leads declining
• Sales cycle is exceptionally long
• Narrow niche client base
• High average sale

Solution

• Created contact management strategy and marketing plan
• Developed differentiated messaging
• Implemented integrated marketing campaigns leveraging existing platforms
• Improved data quality in database

Results

• In one quarter, the database grew 25% and data quality improved
• Sales attributed directly to marketing campaigns within first quarter of implementation
• Monthly leads grew during duration of marketing efforts
• Sales managers have visibility to prioritized individual contact efforts and improved efficiency