Case Study: Residential Remodeler

Challenge

Residential Remodeler facing economic downturn and home construction is declining.

Solution

Marketing Management Solutions:

1. Reviewed and revised marketing plan - shifted ineffective advertising to more effective campaigns integrated with website
2. Developed PR campaign around Green Building initiatives, which was published locally
3. Developed and implemented a direct mail campaign (postcard) to a targeted outside list

Results

Eight new remodeling projects awarded within two months!