Case Study: National Education Firm

Challenge

A national education firm in conjunction with a university was looking to a conduct a two day seminar at a resort in Southern New Jersey targeting Financial professionals. The event included multiple speakers, accommodations at the resort, the desire for a sponsored happy hour and meals.

Solution

Marketing Management Solutions was hired to lead the marketing for the event and started the engagement with:

Development of the overall strategy, including the message and benefits of the seminar
Coordination of the marketing efforts between the education firm and the university
Databases were combined and cleaned
New prospect names were purchased
Email templates, images and posters were developed
Development of a dedicated, automated landing pages for sign up and LinkedIn posts
Helped securing a sponsor for the happy hour