Case Study: Custom Home Builder

Challenge

Home Builder facing economic downturn and new home building is declining.

Solution

1. Reviewed and revised company message/positioning based on client interviews and marketing research
2. Analyzed website, created website strategies and implemented changes including copy/content, photography, video, links and improved SEO (search engine optimization)
3. Developed promotional calendar based on budget available, prior history, timing and goals

Results

Three new custom home jobs awarded to client in the first four months.