Case Study: Attorney Goes Mobile
Challenge
A mid-sized law firm in the city had historically invested their entire marketing budget on advertising in the yellow pages, which was becoming less effective over time. They came to Marketing Management Solutions to understand if they should increase their marketing footprint into other areas, but could not afford to add money to the marketing budget.
Solution
Marketing Management Solutions analyzed historical results of the yellow pages investment to identify which phone books were under-performing. One third of the marketing budget was safely re-allocated into other marketing venues including:
- New website
- Outdoor advertising
- Mobile pay per click advertising
- Search Engine Optimization (SEO)
- Internet pay per click campaigns (PPC)
Results
The attorney practice now has a diversified marketing approach, and one that can be monitored, updated and revised based on performance.
case study , law , marketing strategy , Marketing Channels
