Challenge
Financial Services company with multiple disciplines sought to maximize ROI for marketing investment.
Solution
- Marketing Action Planning Process – Research and Analytics, Creation of Actionable Marketing Plan
- Management and Implementation of appropriate tactics including:
- Email programs
- Digital Ads
- Social Media Marketing
- Creation of website with database functionality
- Creation of new on-line revenue channels
- Marketing Metrics and Reporting
Results
For this client, we also created a database to manage a complex activity structure. Through working with MMS, they have:
- Doubled in size from inception of MMS program
- Expanded into four additional states
- Expanded offerings an added additional independent revenue streams
case study