Unique selling proposition – is the distinct and appealing idea that sets you and your business, or practice, favorably apart from every other generic competitor. The long-term marketing and operational successes that Marketing Management Solutions can help you achieve will, ultimately, be helped or hurt by your unique selling proposition and how it helps position your firm. If you don’t have one, or don’t have a strong one, success will be harder to achieve.
Positioning is about making your offering different from, and more valuable than, your competitors' offerings--and placing that idea in the minds of a target group of customers. Positioning attracts customers by creating a positive and unique identity for your company and its offerings. Positioning is vital for distinguishing your offering from your competition.
marketing strategy