Jill Kahlenberg Lectures at Del Val College

On September 22, 2010, Jill Kahlenberg lectured at Delaware Valley College for the fall Marketing Management MBA class.  During the class she covered:
 

• How to THINK like your customer targets
• How to consider your customers needs and how you can meet their needs uniquely
• How to market to your customer base to get results

It's not about you, it's about the customer!